The sports market offers many opportunities to engage in communications – and in ever shorter intervals, new buzzwords such as influencer marketing, Virtual Reality (VR) or Augmented Reality (AR) determine the dialogue. In addition, completely new platforms like eSports addressing attractive target groups are establishing themselves.

In combination with an increasing professionalization across the industry and the ever growing range of formats and channels, this is not only becoming a veritable challenge for consumers. Especially for companies the need for know-how, networks and strategic approaches is increasing.


BAM! Sponsoring is a communications consultancy that independently supports companies during the acquisition of sports sponsorships or in the realignment of their sponsoring strategy, striving to improve engagements based on strategic objectives.

The BAM! Independent Sponsoring Consultancy not only helps you to identify the most suited platforms in sports to best achieve your individual goals, but also supports the conception, the acquisition of appropriate rights and the content planning of activation campaigns as well as the search for suitable partners for their implementation.

Johannes Hagedorn has worked with and for many relevant market players – with sports rights dealers, for clubs and federations of various sports, with a global sponsor and for an agency for digital sports communications. He has an excellent network in the industry and has learned a lot about how to do it right – but also about what is often lacking: the knowledge of contexts, the collection and exchange of information and last, but not least independent advice.

Sports sponsorships have long ceased to be just a cheap advertising tool, making it even more important to stop investing budgets prematurely in acquiring rights or implementing campaigns. For a successful engagement, you should already take advantage of appropriate specialist knowledge during the planning phase. 



You are looking for an appropriate communication platform in sports and need independent advice? BAM! Sponsoring helps you in creating a catalogue of requirements to then filter suitable offers in the next step and, if necessary, negotiate on your behalf and on the basis of its expertise to your advantage.

You have already started a longer-term commitment in sport and need advice on creating a sustainable concept? In this case, BAM! will advise you also on a daily basis. As part of the collaboration, BAM! helps you to find and select the right service providers and, if necessary, accompanies you during the campaign implementation and takes over the communication with partners.

You can also hire BAM! for your team in the medium term. During the course of a temporary cooperation for a negotiable fixed price, BAM! will take over relevant tasks with regards to your sponsoring activities. This could include reviewing and evaluating sponsorship offers, communicating with rights holders and service providers about their engagements, as well as occasionally providing on-site support at events.

Your company is new in Germany and needs to build a relevant network in the industry? BAM! has already accompanied such processes in the past, enabling successful partnerships.


BAM! Unabhängige Sponsoringberatung

Oefelestraße 9
81543 Muenchen
Telefon: +49 (0) 89 41 411 789
Mobil: +49 (0) 177 / 579 61 64
E-Mail: johannes(at)